Menu
Your Cart

Toys for babies

In the baby toys category at MagicOne.bg you will find a carefully selected range of toys that support sensory, motor and cognitive development from birth onwards. The assortment includes soft plush companions, rattles and teethers, sensory toys with different textures and sounds, toys for the stroller and crib, baby books and first learning toys.

For babies from 0 to 6 months, light rattles, soft toys and high‑contrast shapes are ideal, as they stimulate vision and hearing and are easy to grasp with small hands. Comforters, crinkle toys and safe baby mirrors encourage little ones to explore while lying on their back or spending tummy time.

For babies over 6 months, you will find more active toys – balls, blocks, shape sorters and toys with buttons and levers that light up, play sounds or move when pressed. These toys help develop hand‑eye coordination, support grasping and passing objects from hand to hand, and motivate early crawling and sitting, turning playtime into an opportunity to learn new skills.

The category also includes toys for strollers, car seats and cribs that attach with clips, rings or straps so they always stay within your baby’s reach. They are designed to keep babies entertained on walks or trips without falling on the floor, while soft materials and secure fastenings ensure safe play.

All baby toys at MagicOne.bg are chosen with a focus on safe materials, quality standards and age suitability – with no sharp edges or small parts that can be swallowed. You benefit from fast delivery to your address or courier office across Bulgaria, convenient payment methods (card, cash on delivery, digital wallets) and the option to return products within 14 days. Use the filters by age, toy type and brand to select the best toys for your baby’s current stage or for a thoughtful gift.

Brand: ELINELI
The Montessori educational box is a set of perfectly thought-out combinations of toys designed for children from birth to 6 months of age. Montessori toys attract the attention of every baby, encourage careful exploration, improve skills, stimulate the senses and mind and contribute to proper cognit..
63.89€ (124.96лв.)
Brand: Tiny Love
The super baby development specialists at Tiny Love have created the new interactive Wonder Friends to help your little one discover the world in the most fun way. Characteristics Tiny Love interactive toys develop baby's communication, creativity, emotional intelligence, cognitive abilities With Ti..
43.50€ (85.08лв.)
Brand: Tiny Love
The super baby development specialists at Tiny Love have created the new interactive Wonder Friends to help your little one discover the world in the most fun way. Characteristics Tiny Love interactive toys develop baby's communication, creativity, emotional intelligence, cognitive abilities With Ti..
43.50€ (85.08лв.)
Toy mouse 57cm Toy mouse 57cm
limited quantity
Brand: Moulin Roty
The large velvet activity mouse will help little ones explore with bells, a ring of colored beads, squeaky paper, a mirror... It carries its own little star that makes a squeaky sound. Features: Very beautiful Suitable as a gift for young and old Care: Washable at 30° on a delicate program. Do not t..
54.90€ (107.38лв.)
Brand: BIGJIGS
The fun Bigjigs rattle will soothe little ones with the rain sounds it makes. The beads will watch the balls pass through the holes of the flowers. The rattle is easy for little hands to grasp and will develop fine motor skills and concentration. The paints used are water-based and harmless. Suitabl..
11.90€ (23.27лв.)
Brand: Battat
Gender: M, F Age: over 0.5 years A toy that engages the attention of the little ones and stimulates the development of fine motor skills. The roller with a ball makes pleasant sounds that will arouse the curiosity of the little ones. Toy dimensions 23cm x 9.8cm x 20cm..
23.50€ (45.96лв.)
Brand: Battat
Gender: M, F Age: over 0 years old The B. Toys Baby Sensory Ball with Lights will help your baby discover different shapes, see the glowing lights, and hear rattling sounds while playing with it! The ball is flexible and easy for little hands to grasp. Toddlers can discover the sensory functions, an..
23.50€ (45.96лв.)
Brand: Battat
Gender: M, F Press the snail and it will start moving forward, and colorful balls will jump, varied with attractive lights. The toy focuses the child's attention, stimulates movement, fine motor skills, and hand-eye coordination. Batteries: 3 AAA (1.5) included Dimensions: 16 x 13.50 x 15.25..
28.10€ (54.96лв.)
Brand: Mamas & Papas
Your child will have a friend to look after with our Jefrey the Giraffe soft toy. The playful character is specially designed for our Welcome to the world toy collection and matches our range of WTTW nursery textiles. The Mamas & Papas "Welcome to the world" toy and gift collection is full of comfor..
29.70€ (58.09лв.)
Brand: Mamas & Papas
Ziggy was exclusively created for Mamas & Papas' Welcome to the World collection of toys and gifts. They are combined with parts of our eponymous range of interior textiles - so you can complete the collection in your child's room. Product features: • Luxurious fabric and soft design, perfect for cu..
29.70€ (58.09лв.)
Musical toy whale Musical toy whale
limited quantity
Brand: Moulin Roty
This whale can be attached to the bed or stroller to soothe and delight your little one to the sounds of a gentle melody. Pros: Very soft. Perfect for cuddling. A toy that entertains the baby. Produces a gentle melody Different textures that stimulate development. Maintenance: Can be washed at 30 ° ..
39.90€ (78.04лв.)
Brand: Hape
Numerous colorful beads scatter and fall, producing fantastic visual effects in the transparent cylinder and simulating the sound of falling rain. Turn and shake our “rain machine” and enjoy the soothing rhythm of raindrops. The product is designed so that the child can easily grab and hold it in th..
14.30€ (27.97лв.)
Brand: Hape
Whether for play or as a sleep aid, this rotating music box by HAPE will encourage your child to discover music in a fun way. The spinning music box is perfect for newborns and older children. Plays a soothing melody to help soothe baby. It is made of wood and painted with harmless water-based paint..
20.40€ (39.90лв.)
Soft toy activity whale Soft toy activity whale
limited quantity
Brand: Moulin Roty
A plush toy that offers lots of fun, such as a mirror, bell, squeaky paper and catch tags. This lovely whale will entertain your baby from birth. Pros: Very soft. Perfect for cuddling. A toy that entertains the baby. Different textures that stimulate development. Maintenance: Can be washed at 30 ° o..
39.90€ (78.04лв.)
Brand: Hape
With the swinging and highly engaging drum, your child can experience the wonder of music and the joy of rhythm from an early age. Develop rhythmic skills with the first drum for Baby! Brightly colored and extremely attractive! Helps develop hand-eye coordination and sound recognition Age: 0+..
28.10€ (54.96лв.)
Brand: Lisciani
Gender: M, F Age: over 1 year. Fun baby microphone with LED light and colorful keys. Entertains children with musical melodies, fun light games and special sound effects. Stimulates language development, visual and auditory perception, and creativity. Dimensions: 20.6 x 15 x 7.2 cm..
14.80€ (28.95лв.)
Brand: Hape
Gender: M, F Age: over 0 years old A fun set of rattles that will make any baby smile. Each rattle is vacuum-mounted for easy and secure attachment to surfaces. They make a pleasant sound for even more fun play, and each of the animals has a rubberized part for chewing...
17.30€ (33.84лв.)
Jungle Book Paperback Large Jungle Book Paperback Large
limited quantity
Brand: Moulin Roty
Tropical jungle friends Paco, Zumba, Coco and Paloma explore, play and have fun! The paperback has 4 pages with different activities. Illustrated with cheerful and colorful jungle designs featuring landscapes and characters from Moulin Roty's In the Jungle collection. On the first page we find a..
42.90€ (83.91лв.)
Musical toy Coco Musical toy Coco
limited quantity
Brand: Moulin Roty
A gentle melody will lull your baby to sleep when you pull the koala's tail! Koko carries your little one in the bag, has rustling and rattling elements and can be attached to the cot, pram or wherever you decide thanks to the long Velcro straps. Advantages: Very soft Ideal for cuddling A toy th..
39.90€ (78.04лв.)
Musical toy Toucan Musical toy Toucan
limited quantity
Brand: Moulin Roty
Paco the toucan hides many musical surprises that will cause many hours of fun! Delight your little one with this amazing Moulin Roty musical toy. Develop your child's creative talent and see how many amazing melodies he can create. Activities with the toy will encourage children's imaginati..
44.90€ (87.82лв.)
Toy paperback large Toy paperback large
limited quantity
Brand: Moulin Roty
A very colorful book made of different materials to develop your little one's motor skills and senses. 6 ocean-themed pages with a small octopus that will accompany your little one everywhere and immerse him in the world of Polly the octopus and his friends. Advantages: Very soft A toy that ente..
42.90€ (83.91лв.)
Brand: Battat Toys
Press the head of the toy to watch the balls spin and have fun with the different colors of Popitopi Age: 10m+..
20.40€ (39.90лв.)
Brand: ELINELI
The 3-in-1 Bunny Baby Gift Set is a beautiful gift for a newborn baby. The set of 3 toys is designed for children from birth - a pacifier (sleeping pillow) in the shape of a soft bunny, a wooden rattle and a wooden toy in the shape of a bunny. The toys will entertain the baby in the crib, on a play ..
22.98€ (44.94лв.)
Brand: ELINELI
A toy set for the little ones in neutral colors, consisting of a soft cow and hanging toys, will entertain baby both at home and on the go. The charming toys to hold and hang encourage babies to explore them with interest, thus even the youngest ones develop fine motor skills, hand-eye coordination ..
39.34€ (76.94лв.)
Huey and his bird friends are ready to entertain and develop children's fine motor skills! Whether learning at daycare or at home, when playing with Huey the hippo, little ones build a strong grip, thereby learning to move their entire arm. The friendliest fine motor toy for toddlers, this adora..
22.40€ (43.81лв.)
Melissa & Doug - Fun spiral with plush round toys - Falling Tree Melissa & Doug - Fun spiral with plush round toys - Falling Tree
limited quantity
It's time to enjoy some fun forest adventures. This fun Melissa & Doug spiral is a wooden tower with a built-in maze of beads and branches. The set also includes two round stuffed animals - a fox and a bear . They also have bells in them to make the fun even bigger. Playing with the toy will encoura..
48.30€ (94.47лв.)
Soft toy little panther Soft toy little panther
limited quantity
Brand: Moulin Roty
A plush toy from Moulin Roty's Wild Animals collection.A tiny panther with shiny ears and jacquard paws, ready to pounce to be cuddled! A companion straight from the jungle with incredible color to imagine adventures full of tenderness. Pros: Very soft Ideal for cuddling. A toy that entertains ..
29.90€ (58.48лв.)
Brand: Janod
Wooden string - penguin from 7 parts. A great activity for the little ones! By stringing together the seven pieces of wood and felt, your child will get a wobbly penguin. Water-based paints, completely harmless to children. Dimensions: 9 x 9 x 14 cm. Age: 1-3 years..
17.00€ (33.25лв.)
Brand: ELINELI
A baby rattle with an original design, with a transparent base and colorful beads that attract the baby's attention to exploration and play. The "Rain Beads" rattle, with its many fine beads in soft pastel colors, makes pleasant sounds with every movement. During play, the baby develop..
12.73€ (24.90лв.)
Brand: Classic World
A wooden rattle with which the baby can train the muscles of its small hands. When tilting, the panda makes a very pleasant "click-click" sound that will entertain your little ones...
6.10€ (11.93лв.)
Brand: Classic World
Wooden toy - Snail that can be pulled. A wooden snail with a colorful shell that rattles when the child pulls it. The toy develops the child's observation of the surrounding world and improves his motor skills. It is suitable for walking children, as it is made of wood and colored with non-toxic..
16.30€ (31.88лв.)
Sleep well bear comforter Size: 30 cm Class: Friends
New
Brand: Steiff GmbH
From the first day of your baby's life, the Sleep well cuddly toy is a loyal companion. The blanket is soft to the touch and is simply made for cuddling and cuddling. The cute Sleep well bear has a friendly smile. The toy is a wonderful gift idea for any newborn baby. From the day Steiff created..
34.90€ (68.26лв.)
Sleep well bear comforter Size: 30 cm Class: Friends
New
Brand: Steiff GmbH
The Sleep well bear cuddly toy is an indispensable companion for all newborn babies. The blanket absorbs the smells of the home, giving the baby a sense of security. A wonderful gift idea for a newborn. From the day Steiff created the world's first teddy bear in 1880, until now, the magic of the..
34.90€ (68.26лв.)
Sweet dreams lamb comforter Size: 30 cm Class: Friends
New
Brand: Steiff GmbH
From the first day of your baby's life, the Sweet Dreams Lamb comforter is a loyal companion. The blanket is soft to the touch and is simply made for cuddling and cuddling. The sweet Sweet Dreams Lamb has a friendly smile. The blanket is a wonderful gift idea for any newborn baby. From the day S..
34.90€ (68.26лв.)
Brand: Classic World
An interesting and colorful wooden baby rattle that makes a pleasant "click-click" sound when shaken. It is suitable for developing the child's fine motor skills. We at the MagicOne.bg store offer you and your babies a children's wooden clown rattle , which is easy and convenient f..
7.10€ (13.89лв.)
Brand: Classic World
A walker toy helps the baby confidently take its first steps. In addition to its role as a walker, the child can have fun with this toy in other ways thanks to the entertainment center. Included with the walker is a xylophone, 3D sorting shapes, a mirror, working gears and a storage compartment. The..
58.80€ (115.00лв.)
Brand: Classic World
This toy walker is a beautifully designed pushchair with a set of classic cubes and blocks in it. It makes a wonderful gift for any toddler and toddler. Walking is an important stage not only for the baby, but also for mom, dad, grandma, grandpa... This process is not always so easy for everyone inv..
46.00€ (89.97лв.)
2-in-1 Soft double-sided book and circular TINY LOVE Double-sided First Book from the Eco series Garden of Adventures, 0m+ 2-in-1 Soft double-sided book and circular TINY LOVE Double-sided First Book from the Eco series Garden of Adventures, 0m+
limited quantity
Brand: Tiny Love
The Tiny Love soft book from the Garden of Adventures Eco collection extends baby's tummy time and develops the little explorer's senses and motor skills. The 2-in-1 double-sided textile book and tour includes 7 fascinating activities, important for the development of the fine and gross motor skills..
30.20€ (59.07лв.)
Brand: Tiny Love
The Tiny Love Tummy Time Black&White Décor musical toy extends tummy time by encouraging baby's senses, motor skills and cognition. The set includes a universal clip for easy attachment and use of the toy as a musical carousel for on-the-go fun. At home or out, you can soothe and entertain your bab..
30.20€ (59.07лв.)
Brand: Tiny Love
3-in-1 Electronic music toy in cute Panda design from Tiny Love's Tiny Rockers series , combines three play options in one product: fun ball toss, ring arrangement and music toy. Funny Panda that performs rock and roll tunes and provides not only a lot of fun, but also specifically encourages ch..
38.40€ (75.10лв.)
Brand: Infantino
Barcode: 0773554049091 Gender: M, F Age: over 0 years old The soft light is perfect for a peaceful night's sleep. The projector will create a starry sky on the ceiling to help children fall asleep peacefully. 3 functions at work: night light, projector and table night lamp that develops from bir..
23.00€ (44.98лв.)
Brand: Infantino
Barcode: 0773554020489 Gender: M, F Age: over 0 years old The soft light is perfect for a peaceful night's sleep. The projector will create a starry sky on the ceiling to help children fall asleep peacefully. 3 functions at work: night light, projector and table night lamp that develops from bir..
23.00€ (44.98лв.)
Brand: Infantino
Barcode: 0773554049084 Gender: M, F Age: over 0 years old The soft light is perfect for a peaceful night's sleep. The projector will create a starry sky on the ceiling to help children fall asleep peacefully. 3 functions at work: night light, projector and table night lamp that develops from bir..
23.00€ (44.98лв.)
Brand: reer
Fall asleep under the starry sky! A balanced sleep is especially important for children's development, because new impressions are processed especially at night. But not only a day of adventure, but also the fear of the dark can prevent the little adventurers from sleeping. Starlino , the star proj..
17.00€ (33.25лв.)
Brand: reer
Light projections suitable for children 24 images from different themed worlds The projector creates fascinating light projections on the walls or ceiling and becomes an island of light in the dark children's room. Three different slides provide a variety of images. Each slide contains eight colorf..
46.00€ (89.97лв.)
52121 Reer ColourLumy night lamp MOON 52121 Reer ColourLumy night lamp MOON
-55 %
Brand: reer
Sleep peacefully and safely Balanced sleep is especially important for children's development, as they process new impressions mostly at night. But fear of the dark, disorientation in the dark, or feeling alone can make it difficult for your child to get restful sleep. The cute motifs from the C..
8.99€ (17.58лв.) 20.00€ (39.12лв.)
Brand: Hape
Made of wood and safe to chew, it features bright, happy illustrations on every page. Age: 0+..
9.20€ (17.99лв.)
Brand: Hape
Baby comb. Suitable for soothing baby's gums when teeth start to emerge. Does not contain BPA. Suitable for newborn children...
20.40€ (39.90лв.)
Brand: Hape
Baby comb. Suitable for soothing baby's gums when teeth start to emerge. BPA free Suitable for newborns..
10.20€ (19.95лв.)
Brand: Hape
Give baby an early introduction to reading and the wonders of nature with this adorable book. Made of wood and safe to chew, it features bright, happy illustrations on every page. Age: 0+..
9.20€ (17.99лв.)
Brand: BIGJIGS
Encourage your child's dexterity and picture matching skills with the Bigjigs Wooden Activity Center, featuring fabric handles to attach to the bed or other suitable base. It features a rotating sun and flower that will introduce children to colors while stimulating their fine motor skills, as well ..
31.40€ (61.41лв.)
Brand: Taf Toys
Gender: M, J Age: over 1.5 years. Our activity board, busiboard is a toy, offers a range of exciting activities to entertain children and promote learning and development. Activities include zipper, large button, velcro flaps, laces, snap flap, buckle, pull strap, hidden items, numbers, colors and s..
20.40€ (39.90лв.)
Brand: Infantino
Barcode: 0773554130669 Gender: M, F Age: over 0 years old Let your child discover the underwater world with the Infantino 3-in-1 Active Gym! This fun playset is specially designed to stimulate babies in a playful way during different growth phases. Whether your little one is snuggled up, busy with t..
48.50€ (94.86лв.)
Brand: Infantino
Barcode: 0773554052336 Gender: M, F Age: over 0 years old Children's active gymnastics with beautiful animal illustrations. The hanging toys on the arch will entertain and encourage the baby lying on his back to explore. The active gymnastics is also ideal for traveling with a baby, after foldin..
33.20€ (64.93лв.)
Brand: Infantino
Barcode: 0773554053722 Gender: M, F Age: over 0 years old This lightweight, portable baby activity gym entertains little explorers with its soft textures, luxuriously padded mat, flaps that open to see what's behind, and three fun animal friends hanging from the arches. Each animal has a unique ..
48.50€ (94.86лв.)
Brand: Infantino
Barcode: 0773554052329 Gender: M, F Age: over 0 years old Children's active gymnastics with beautiful illustrations of a unicorn and his friends. The hanging toys on the arch will entertain and encourage the baby lying on his back to explore. The active gymnastics is also ideal for traveling wit..
33.20€ (64.93лв.)
Brand: Playgro
The Playgro +LEARN series active play table with lights and sounds will delight the baby with many fun activities This interactive learning table with music and lights includes colorful shapes for arranging and sorting, fun ball tossing games, movable rattle bee with particles, etc. n. The different..
71.10€ (139.06лв.)
Brand: Playgro
Active toy with light and sounds Playgro +LEARN series hammer is a fun and safe hammer with a soft tip that makes 4 different fun sounds, music and flashing lights. Characteristics Plastic toy that makes 4 different fun sounds at the push of a button Hammer design toy, with a soft tip, safe to play ..
9.70€ (18.97лв.)
Brand: Playgro
Active toy with lights and sounds Police car from the Playgro +LEARN series is an interactive plastic stroller with lights and sounds that helps your baby in his imaginative play The lights flash to the beat of the music, encouraging the toddler to coordinate their sight and hearing. The Playgro +LE..
12.80€ (25.03лв.)
Brand: Playgro
Active toy with lights and sounds Truck from the series   Playgro+LEARN is an interactive fire engine The fire truck has five fun tunes and songs that will help baby in their imaginative play. The lights that flash to the beat of the music will help your baby learn about cause and effect relationshi..
12.80€ (25.03лв.)
Showing 1 to 60 of 786 (14 Pages)

Frequency Asked Questions (FAQs)

From what age are baby toys suitable and how do I choose by age?
Baby toys are usually grouped by age – 0+, 3+, 6+, 9+ and 12+ months – based on skills and safety. Always check the age label on the packaging and choose toys that match your baby’s developmental stage rather than only their exact age in months.
Which toys are best for babies from 0 to 6 months?
For newborns and young babies, soft toys, gentle rattles, high‑contrast black‑and‑white or bright patterns and textured toys are ideal. They stimulate sight and hearing, encourage early grasping and are safe for close contact while your baby still spends most of their time lying down.
What toys should I choose for a baby over 6 months who is rolling and crawling?
At this stage, active toys such as balls, blocks, shape sorters and toys with buttons or moving parts that respond when pushed or rolled are ideal. They encourage crawling, sitting and two‑handed grasping, develop coordination and motivate your baby to explore their surroundings.
How do I know if a toy is safe for my baby (no choking or injury risk)?
Check for safety markings (such as CE where applicable), ensure there are no small detachable parts, sharp edges or easily removable pieces like eyes or buttons. For children under 3, stick to larger toys that cannot fit entirely into the mouth and always follow the age recommendations and instructions for use.
Does it matter if a toy is plastic, wooden or plush?
The key is that the material is safe, easy to clean and age‑appropriate – good‑quality plastic with no sharp edges, well‑finished wood with non‑toxic paints and plush that does not shed easily. You can mix different materials to offer varied sensory experiences as long as the toys meet safety standards and are kept clean.
How many toys should my baby have around – can there be “too many”?
Too many toys at once can overwhelm your baby and make it harder for them to focus, so it is better to offer a small selection and rotate the rest. Having 3–5 toys within reach is usually enough; you can swap some of them regularly to keep interest high and introduce new stimuli without clutter.
How can I safely clean and disinfect my baby’s toys?
Plastic toys can be washed with warm water and mild soap and, if needed, wiped with a suitable disinfectant and then rinsed thoroughly. Plush and fabric toys should be washed according to their care labels (often on a gentle cycle at low temperature) and dried completely before use again to prevent moisture build‑up and odours.